GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Michael S Kinder
March 25, 2026
2 hours (approximately)
Michael S Kinder's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Performance Analysis
- Category: Generative AI
- Category: Campaign Management
- Category: Responsible AI
- Category: Marketing Analytics
- Category: Data Ethics
- Category: Google Analytics
- Category: Artificial Intelligence
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Marketing Automation
- Category: Customer Analysis
