GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Michael S Kinder
March 25, 2026
2 hours (approximately)
Michael S Kinder's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Responsible AI
- Category: Artificial Intelligence
- Category: Performance Analysis
- Category: Generative AI
- Category: Campaign Management
- Category: Data Ethics
- Category: Google Analytics
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Marketing Automation
