Data Analytics Methods for Marketing
Completed by Daniela Fernanda Fernanda Marticorena Gonzalez
August 7, 2024
12 hours (approximately)
Daniela Fernanda Fernanda Marticorena Gonzalez's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Persona Development
