Digital Marketing: Customer Engagement Strategy
Completed by Rhiannon Woo
August 12, 2026
12 hours (approximately)
Rhiannon Woo's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Driving engagement
- Category: Data Visualization
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Content Marketing
- Category: Customer Engagement
- Category: Generative AI
- Category: Digital Brand Strategy
- Category: Marketing Strategies
