Integrated and Strategic Communication Campaigns
Completed by Felydia Hung Samri Hung
June 30, 2025
6 hours (approximately)
Felydia Hung Samri Hung's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Communication Strategies
- Category: Stakeholder Communications
- Category: Business Strategy
- Category: Advertising Campaigns
- Category: Corporate Communications
- Category: Media Strategy
- Category: Media and Communications
- Category: Communication Planning
- Category: Public Relations
- Category: Integrated Marketing Communications
- Category: Brand Strategy
- Category: Target Market
