Data Analytics Methods for Marketing
Completed by Lorenzo Nieddu
February 24, 2025
12 hours (approximately)
Lorenzo Nieddu's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Advertising Campaigns
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Marketing
- Category: Customer Analysis
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
