Positioning: What you need for a successful Marketing Strategy
Completed by Lucinda Lacava
April 22, 2026
11 hours (approximately)
Lucinda Lacava's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Product Strategy
- Category: Target Market
- Category: Market Research
- Category: Target Audience
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
