Marketing Analytics with Meta
Completed by William Shaughnessy
November 25, 2025
13 hours (approximately)
William Shaughnessy's account is verified. Coursera certifies their successful completion of Marketing Analytics with Meta
What you will learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Meta Ads Manager
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Content Performance Analysis
- Category: Marketing Analytics
- Category: Facebook
- Category: Data Presentation
- Category: Social Media Campaigns
- Category: Advertising Campaigns
