Measure and Optimize Social Media Marketing Campaigns
Completed by Sarah Augsburger
July 3, 2025
12 hours (approximately)
Sarah Augsburger's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Communication
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: A/B Testing
- Category: Marketing Communications
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Return On Investment
