Digital Marketing: Platforms, Data, and Technologies
Completed by Helen Howard
April 18, 2024
11 hours (approximately)
Helen Howard's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Data Ethics
- Category: Data Architecture
- Category: Data-Driven Marketing
- Category: Blockchain
- Category: MarTech
- Category: Data Integrity
- Category: Consumer Behaviour
- Category: Data-Driven Decision-Making
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Digital Analysis
- Category: Marketing Analytics
