Business Intelligence and Competitive Analysis
Completed by Mariana Lôbo Moreira
March 28, 2026
16 hours (approximately)
Mariana Lôbo Moreira's account is verified. Coursera certifies their successful completion of Business Intelligence and Competitive Analysis
What you will learn
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
Skills you will gain
- Category: Business Intelligence
- Category: Analysis
- Category: Competitive Intelligence
- Category: Data Storytelling
- Category: Risk Analysis
- Category: Benchmarking
- Category: Consulting
- Category: Business Strategy
- Category: Management Consulting
- Category: Key Performance Indicators (KPIs)
- Category: Root Cause Analysis
- Category: Competitive Analysis
