Foundations of Digital Marketing and E-commerce
Completed by Annto Ferrah Muthu Johnson
November 5, 2024
12 hours (approximately)
Annto Ferrah Muthu Johnson's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Performance marketing
- Category: Brand Awareness
- Category: Search Engine Optimization
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Marketing
