Foundations of Digital Marketing and E-commerce
Completed by Aline Bertolazo dos Santos
June 7, 2025
12 hours (approximately)
Aline Bertolazo dos Santos's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Marketing Analytics
- Category: Marketing
- Category: Performance Measurement
