Data Analytics Methods for Marketing
Completed by Diogo Ortiz
September 27, 2025
12 hours (approximately)
Diogo Ortiz's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Descriptive Analytics
- Category: Customer Analysis
- Category: Marketing
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Regression Analysis
- Category: Advertising Campaigns
- Category: Data Analysis
