Data Analytics Methods for Marketing
Completed by Marina Zupan
April 25, 2025
12 hours (approximately)
Marina Zupan's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: A/B Testing
- Category: Marketing Channel
- Category: Marketing
- Category: Target Audience
- Category: Customer Analysis
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
