Marketing Mix Implementation Capstone
Completed by Yun Xin Lim
January 21, 2025
16 hours (approximately)
Yun Xin Lim's account is verified. Coursera certifies their successful completion of Marketing Mix Implementation Capstone
What you will learn
Apply the marketing mix (4Ps) to develop a comprehensive strategy for a real-world product launch.
Make informed brand, product, and pricing decisions in a competitive market environment.
Analyze and design effective channel management and distribution strategies.
Integrate all elements into a cohesive marketing strategy, demonstrating strong decision-making and strategic thinking skills.
Skills you will gain
- Category: Promotional Strategies
- Category: Product Management
- Category: Brand Strategy
- Category: Product Strategy
- Category: Data-Driven Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Management
- Category: Marketing Effectiveness
- Category: Strategic Decision-Making
- Category: Marketing Analytics
- Category: Marketing Communications
- Category: Strategic Marketing
