Attract and Engage Customers with Digital Marketing
Completed by Paula Andrea Alvarado Sanchez
January 28, 2026
14 hours (approximately)
Paula Andrea Alvarado Sanchez's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Target Audience
- Category: Online Advertising
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Advertising Campaigns
