Optimizing a Website for Google Search
Completed by Lacey Colter
February 20, 2026
13 hours (approximately)
Lacey Colter's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Campaign Management
- Category: Marketing
- Category: Expectation Management
- Category: Key Performance Indicators (KPIs)
- Category: Relationship Management
- Category: Search Engine Optimization
- Category: Google Analytics
- Category: Competitive Analysis
- Category: Content Development and Management
- Category: Content Performance Analysis
- Category: Content Optimization
- Category: Performance Reporting
