Introduction to Public Relations
Completed by Makenzee Spruiell
December 11, 2025
26 hours (approximately)
Makenzee Spruiell's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Public Relations
- Category: Performance Metric
- Category: Campaign Planning
- Category: Generative AI
- Category: Media Relations
- Category: Program Evaluation
- Category: Strategic Communication
- Category: Content Creation
- Category: Communication Planning
- Category: Marketing and Public Relations
- Category: AI literacy
- Category: Target Audience
