Digital Marketing: Customer Engagement Strategy
Completed by Shireen Banigan
April 13, 2026
12 hours (approximately)
Shireen Banigan's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Generative AI
- Category: Digital Media Strategy
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Customer Engagement
