Data Analytics Methods for Marketing
Completed by Wendy Jairi Gonzales
March 10, 2026
12 hours (approximately)
Wendy Jairi Gonzales's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Model Evaluation
- Category: Regression Analysis
