Digital Marketing Capstone
Completed by Lydia Lewis
June 22, 2025
17 hours (approximately)
Lydia Lewis's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Journey Mapping
- Category: Online Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Marketing
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Digital Marketing
- Category: Keyword Research
- Category: Search Engine Optimization
- Category: Marketing Strategies
