Digital Marketing Capstone
Completed by Lydia Lewis
June 22, 2025
17 hours (approximately)
Lydia Lewis's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Journey Mapping
- Category: Online Advertising
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Email Marketing
- Category: Digital Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
