Digital Marketing Capstone
Completed by Farah Aslam Malik
September 15, 2025
17 hours (approximately)
Farah Aslam Malik's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Journey Mapping
- Category: Performance Analysis
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Market Research
- Category: Online Advertising
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
