Developing a Winning Marketing Strategy
Completed by Teresa Hui-Mei Liang-Morrissey
February 10, 2025
16 hours (approximately)
Teresa Hui-Mei Liang-Morrissey's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Strategic Marketing
- Category: Target Market
- Category: Product Marketing
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Marketing
- Category: Marketing Planning
- Category: Consumer Behaviour
- Category: Branding
- Category: Customer Analysis
- Category: Marketing Management
