Introduction to Public Relations
Completed by Zongzhe Bryan Lee
February 9, 2026
25 hours (approximately)
Zongzhe Bryan Lee's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Public Relations
- Category: Communication Planning
- Category: AI Personalization
- Category: Content Performance Analysis
- Category: Media Planning
- Category: Strategic Communication
- Category: Media Relations
- Category: AI literacy
- Category: Target Audience
- Category: Content Creation
- Category: Media Strategy
- Category: Generative AI
