From Likes to Leads: Interact with Customers Online
Completed by GONZALO FERNANDEZ NICASSIO
October 8, 2025
20 hours (approximately)
GONZALO FERNANDEZ NICASSIO's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Awareness
- Category: Social Media Content
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Brand Management
- Category: Branding
