Assess for Success: Marketing Analytics and Measurement
Completed by Omar Aidaros Omar Alhebshi
July 21, 2026
18 hours (approximately)
Omar Aidaros Omar Alhebshi 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Planning
- Category: Content Performance Analysis
- Category: Media Buying
- Category: Google Analytics
- Category: Data Presentation
- Category: Paid media
- Category: Marketing Analytics
- Category: Data-Driven Marketing
