Integrated and Strategic Communication Campaigns
Completed by Estee Susan Kershoff
June 22, 2024
6 hours (approximately)
Estee Susan Kershoff's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Planning
- Category: Branding
- Category: Target Audience
- Category: Brand Strategy
- Category: Integrated Marketing Communications
- Category: Public Relations
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Communication Planning
- Category: Media and Communications
- Category: Communication Strategies
