Digital Marketing: Customer Engagement Strategy
Completed by Akshat Yuvan
April 10, 2026
12 hours (approximately)
Akshat Yuvan's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Digital Marketing
- Category: Brand Loyalty
- Category: Web Presence
- Category: Analytics
- Category: Marketing Strategies
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Customer experience improvement
- Category: Data Visualization
- Category: AI Personalization
- Category: Customer Service
