How to Sell: An Overview of Fundamental Selling Techniques
Completed by Michaele Lorenz
April 14, 2026
2 hours (approximately)
Michaele Lorenz's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Communication Strategies
- Category: Cold Calling
- Category: Active Listening
- Category: Selling Techniques
- Category: General Sales Practices
- Category: Lead Generation
- Category: Sales Process
- Category: Solution Selling
- Category: Telephone Skills
- Category: Customer Relationship Building
- Category: Closing (Sales)
- Category: Customer Engagement
