Assess for Success: Marketing Analytics and Measurement
Completed by Victoria de Souza Goncalves
June 5, 2024
18 hours (approximately)
Victoria de Souza Goncalves's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Google Analytics
- Category: Paid media
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Data Presentation
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
