Data Analytics Methods for Marketing
Completed by Manuel Yves Schär
April 24, 2024
12 hours (approximately)
Manuel Yves Schär's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Customer Analysis
- Category: Descriptive Analytics
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing
- Category: Target Audience
