Foundations of Digital Marketing and E-commerce
Completed by Yomba William François De Salle
June 3, 2024
12 hours (approximately)
Yomba William François De Salle's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Performance marketing
