Data Analytics Methods for Marketing
Completed by David Wollner
January 23, 2025
12 hours (approximately)
David Wollner's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Persona Development
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
