Foundations of Digital Marketing and E-commerce
Completed by José Pedro Ferreira do Nascimento
January 14, 2025
12 hours (approximately)
José Pedro Ferreira do Nascimento's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Search Engine Marketing
