Digital Marketing Capstone
Completed by SANA GUPTA
August 10, 2020
17 hours (approximately)
SANA GUPTA's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Performance Analysis
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
