Digital Marketing Capstone
Completed by SANA GUPTA
August 10, 2020
17 hours (approximately)
SANA GUPTA's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Journey Mapping
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Email Marketing
- Category: Market Research
- Category: Digital Media Strategy
- Category: Online Advertising
