Completion Certificate for Channel Management and Retailing

May 8, 2016

9 hours (approximately)

Leonardo de Queiroz Braga Cavalcante's account is verified. Coursera certifies their successful completion of Channel Management and Retailing

What you will learn

Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.