Digital Marketing: Customer Engagement Strategy
Completed by Ha Nguyen
December 21, 2023
12 hours (approximately)
Ha Nguyen's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Digital Media Strategy
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Data Analysis
