Introduction to Public Relations
Completed by Laura Henggeler
February 14, 2025
25 hours (approximately)
Laura Henggeler's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Performance Metric
- Category: Media Relations
- Category: Public Relations
- Category: Program Evaluation
- Category: Strategic Communication
- Category: Content Creation
- Category: Generative AI
- Category: Marketing and Public Relations
- Category: Communication Planning
- Category: AI literacy
- Category: Target Audience
- Category: Media and Communications
