Foundations of Digital Marketing and E-commerce
Completed by Jorge Alfonso Yanez Rodriguez
May 15, 2025
12 hours (approximately)
Jorge Alfonso Yanez Rodriguez's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Marketing Planning
- Category: Digital Media Strategy
- Category: Branding
- Category: Customer Engagement
- Category: Marketing Strategies
