Customer Value in Pricing Strategy
Completed by Mariel Yanira Girao La Rosa
November 29, 2024
14 hours (approximately)
Mariel Yanira Girao La Rosa's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Marketing Psychology
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Revenue Management
- Category: Analysis
- Category: Customer Insights
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
