From Likes to Leads: Interact with Customers Online
Completed by Cristian Eduardo Curilem Santis
August 18, 2026
20 hours (approximately)
Cristian Eduardo Curilem Santis's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Content Scheduling
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Social Media Strategy
- Category: Brand Awareness
- Category: Social Media Marketing
- Category: Advertising
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Digital Media Strategy
