From Likes to Leads: Interact with Customers Online
Completed by Francisca Luco Verdugo
April 16, 2026
20 hours (approximately)
Francisca Luco Verdugo's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Media Strategy
- Category: Content Scheduling
- Category: Paid media
- Category: Digital Advertising
- Category: Social Media Strategy
- Category: Customer Engagement
- Category: Brand Awareness
- Category: Social Media Campaigns
- Category: Branding
- Category: Advertising Campaigns
- Category: Advertising
- Category: Brand Management
