GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Andrés Moreno
August 14, 2024
2 hours (approximately)
Andrés Moreno's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Performance Analysis
- Category: Generative AI
- Category: Artificial Intelligence
- Category: Responsible AI
- Category: Campaign Management
- Category: Marketing Analytics
- Category: Customer Insights
- Category: Data-Driven Marketing
- Category: Google Analytics
- Category: Data Ethics
- Category: Marketing Automation
- Category: Customer Analysis
