Global Impact: Multiculturalism
Completed by Jean-Paul Guillobel
May 25, 2024
13 hours (approximately)
Jean-Paul Guillobel's account is verified. Coursera certifies their successful completion of Global Impact: Multiculturalism
What you will learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you will gain
- Category: Marketing Channel
- Category: Cultural Responsiveness
- Category: Marketing Strategies
- Category: Workplace inclusivity
- Category: Target Market
- Category: Cultural Sensitivity
- Category: Customer Analysis
- Category: Intercultural Competence
- Category: Consumer Behaviour
- Category: Culture
- Category: Marketing
- Category: Diversity Marketing
