Measure and Optimize Social Media Marketing Campaigns
Completed by Melissa Kawerk
September 25, 2025
12 hours (approximately)
Melissa Kawerk's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Advertising Campaigns
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Performance Reporting
- Category: Communication
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Campaign Management
- Category: Digital Advertising
- Category: Business Metrics
