Attract and Engage Customers with Digital Marketing
Completed by Joana Ferro
March 21, 2026
14 hours (approximately)
Joana Ferro's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Google Ads
- Category: Customer Analysis
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Marketing Strategies
