Data Analytics Methods for Marketing
Completed by Laura Barbosa
December 22, 2023
12 hours (approximately)
Laura Barbosa's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Channel
- Category: Persona Development
- Category: A/B Testing
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Customer Insights
